UTM campaign URL builder
Build links with UTM parameters to track campaigns in Google Analytics: source, medium, campaign, term and content, with presets per network.
How it works
Paste the destination URL and fill in utm_source (where traffic comes from), utm_medium (the channel type), utm_campaign and, optionally, utm_term and utm_content. The link builds itself and you can copy it or turn it into a QR code.
Preset buttons fill in recommended values for Facebook, Instagram, LinkedIn, newsletters and WhatsApp, and the tool lowercases everything and removes spaces so your Analytics reports do not split.
Frequently asked questions
What are UTM parameters?
Tags added to the end of a URL so Google Analytics knows which campaign, network or ad each visit came from.
Do I need UTMs in Google Ads?
Not if auto-tagging (gclid) is on. UTMs are key for social media, emails, WhatsApp and any link you publish outside Google Ads.
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